By: Saghar Darabnia.
Sales Representative
Royal LePage Realty Plus
Occasionally, one can see "For Sale
By Owner" signs, and some owners think that selling
their own home will not only save them money, but believe
they have an advantage over the sellers that have their
home listed by a reputable Real Estate sales professional.
Before you decide to take on this very important and legally
complicated process…remember not even most Real Estate
Lawyer's recommend selling your own home yourself in today's
market. Here are a few of the reasons why:
- You are limiting your exposure to potential
buyers (less than 10% of what a good real estate broker
will generate) which theoretically means your home will
take ten to fifteen times longer to sell on the market.
- The longer a home is on the market
the lower the selling price is. Why? Because most buyers
think that if the home has not sold after this long...
there must be something wrong with the home.
- The selling/buying process begins
AFTER the buyer leaves your home. Most sellers think that
all it takes is for someone to see their home, fall in
love with the great decor... and the offer automatically
will follow. Remember that the buying process begins after
they leave your home. If a real estate sales representative
does not represent the buyer, and they are looking on
their own…they usually leave the home and start
to talk themselves out of the buying process. Real estate
professionals are trained on how to overcome buyers remorse--a
very common occurrence.
- Because of the limited exposure you
will very likely end up with a lower selling price. Remember,
in order to generate the highest price possible for your
home… selling means exposure. You need the maximum
exposure possible, to generate the highest price possible.
- Most buyers find it extremely awkward
to negotiate or even to talk directly with sellers and
therefore avoid FSBO properties.
- Lack of negotiating experience and
lack of pertinent information often will result in a lower
selling price, or worse yet, a bungled contract and possible
lawsuits.
- The majority of qualified buyers are
working with experienced real estate professionals.
- Many serious buyers will pass by a
FSBO home merely because they recognize that it is not
in the real estate mainstream, this can some times make
them wary.
- As most local buyers now retain an
experienced real estate sales person to represent them
as their buyer-agency, you will probably be negotiating
against an experienced professional.
- Expected savings in broker's fees
will also be greatly reduced if you offer a selling commission
to entice real estate sales representatives to bring potential
buyers.
- If you are planning to use a Lawyer
to help you negotiate the offer, then your lawyer's fees
will be considerably higher.
- Only real estate sales representatives
have access to the up-to-date market information. News
reports cannot approach the timeliness or specificity
available to real estate sales people. Further, real estate
sales representatives are involved in home sales much
more frequently than the average homeowner is. This familiarity
leads to a degree of expertise that provides an edge on
negotiating and successful selling.
- You only pay the commission to the
real estate broker, if they successfully sell your home
at the price you are happy with.
- Accepting an offer is one thing,
ensuring a safe and successful closing is quite another.
Real estate transactions usually always have problems
on closing. At times, expecting the Buyers and Sellers
Lawyer's to fight it out or resolve the problems, can
sometimes mean the deal is lost. This is the time that
your experienced real estate professional, can be the
most important. Your Real Estate professional can act
as a great mediator. Lawyers MUST act only on their client's
instructions and are not paid to negotiate.

I entered the Real Estate industry after
10 years of experience in Human Resources following 5 years
of teaching. That brings lots of experience dealing with
people to a profession that is focused on people, their
needs and their goals.
I am proud to say that I enjoy every single
day of my life working with people and my focus is guiding,
educating and providing expert advice to my clients so that
they would achieve their home buying or home selling goals
with least inconvenience and best results.
Being a mom of two busy, athletic girls,
I know just how difficult it will be to keep balance in
life. If you have a busy life and are juggling to balance
life and work, now you have one less worry and that is handling
your real estate transaction. I am committed to assist you
in every step of the way and make the purchase or sale of
your property a pleasant experience.
416.779.3003
saghar@royallepage.ca
www.homesbysaghar.com
Facebook: www.facebook.com/saghar.darabnia
Twitter: www.twitter.com/saghardarabnia
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